Dual Function WiFi Services – London Black Taxis
Sherbet London Taxis, a London Black Taxi operator and advertising organisation needed to equip 50 of their latest TX4 classic Black Taxis with 4G (LTE) connectivity. The goal was to improve the experience of business customers by providing two levels of service:
1) Public internet access to customers with smart phones and tablets
2) Passenger information by means of streamed phones and tablets
There was an immediate requirement to equip 50 TX4 vehicles, followed by a further 300 vehicles during the first half of 2016 and up to 2000 vehicles over the next 5 years.
Sherbet London Taxis chose Virtual Access GW1042 router incorporating dual SIM 4G (LTE) celluar data modem, dual Ethernet ports and 802.11bgn WiFi. The FPS capability of the GW1042 was not initially requires, however the ability to enable the router’s GPS feature simply by changing the router’s software configuration profile, was an attractive option for future cost savings. A combined cellular data and GPS antenna was included to ensure optimum access to 4G (LTE) and GPS satellite data signals.
The GW1042’s ability to support multiple WiFi SSIDs means that completely separate WiFi connections are available for passenger public internet access and for in-vehicle streaming content delivery to the TFT display; the former being broadcast as public WiFi and the latter being a hidden SSID.
A key business driver for the service is to eventually enable monetisation by means of sponsorship from the clients of advertising agencies. The GlobalReach Technology captive portal solution supplied by Virtual Access enable a wide range of user analytics data to be collected and managed by cloud-based application servers. Furthermore, the technology offers the facility for gender, location and device-specific advert insertion.
Another solution differentiator was the carrier-grade Activator router provisioning and monitoring system designed to scale to tens of thousands of devices. This technology removes the need for routers to be pre-configured, so they can be installed without staff skilled in networking. This enabled Sherbet London Taxis to benefit from rapid deployment as well as the ability to centrally manage router configuration changes and updates if needed.
New data protection rules known as the GDPR (General Data Protection Regulation) come into effect on 25 May 2018 to give European citizens greater control over their personal data.
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We take the protection of your data seriously. We want you to feel confident that we are keeping your data secure, and that we handle and process it in accordance with the European General Data Protection Regulation.
We want to give our customers the best possible experience. To do so, we need to collect personal data from you for certain processes such as providing a service and when you enquire about our services.
Our Privacy Policy applies to the personal data that Virtual Access collects and uses.
References in this Privacy Policy to “Virtual Access”, “we”, “us” or “our” mean Virtual Access Limited, a company registered in Ireland with registration no 253172 and registered office at:
9B Beckett Way,
Park West Business Park,
Dublin 12,
D12 PK44
Ireland
We control the ways your personal data are collected and the purposes for which your personal data are used by Virtual Access for the purposes of and in accordance with the European General Data Protection Regulation.
When using the term ‘personal data’ in our Privacy Policy, we mean information that relates to you and allows us to identify you, either directly or in combination with other information that we may hold. Your personal data may include for example your name, your contact details, information relating to any products you have purchased or information on how you use our website and app or you interact with us.
We collect some personal data from you, for example when you buy a product from us, use our website, use our services or contact us. We may also receive your personal data from our suppliers who provide services to you on our behalf (for example when you provide feedback on our services).
For more information on the parties who may share your personal data with us, contact data.protection@virtualaccess.com
You acknowledge and consent that by providing your personal information to us that we may use and disclose your personal information for the purposes for which it was collected or for a related or ancillary purpose such as:
New data protection rules known as the GDPR (General Data Protection Regulation) come into effect on 25 May 2018 to give European citizens greater control over their personal data.
Download Privacy Policy PDF
We take the protection of your data seriously. We want you to feel confident that we are keeping your data secure, and that we handle and process it in accordance with the European General Data Protection Regulation.
We want to give our customers the best possible experience. To do so, we need to collect personal data from you for certain processes such as providing a service and when you enquire about our services.
Our Privacy Policy applies to the personal data that Virtual Access collects and uses.
References in this Privacy Policy to “Virtual Access”, “we”, “us” or “our” mean Virtual Access Limited, a company registered in Ireland with registration no 253172 and registered office at:
9B Beckett Way,
Park West Business Park,
Dublin 12,
D12 PK44
Ireland
We control the ways your personal data are collected and the purposes for which your personal data are used by Virtual Access for the purposes of and in accordance with the European General Data Protection Regulation.
When using the term ‘personal data’ in our Privacy Policy, we mean information that relates to you and allows us to identify you, either directly or in combination with other information that we may hold. Your personal data may include for example your name, your contact details, information relating to any products you have purchased or information on how you use our website and app or you interact with us.
We collect some personal data from you, for example when you buy a product from us, use our website, use our services or contact us. We may also receive your personal data from our suppliers who provide services to you on our behalf (for example when you provide feedback on our services).
For more information on the parties who may share your personal data with us, contact data.protection@virtualaccess.com
You acknowledge and consent that by providing your personal information to us that we may use and disclose your personal information for the purposes for which it was collected or for a related or ancillary purpose such as:
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